Insicon is expanding and moves to new, fresh premises at Strandvägen 3 in Stockholm. Patrick Lindblom, CEO: We are expanding and our last premises were getting too small, so it feels extremely good and inspiring to finally be at our new place.
Strandvägen 1-3/Bodarna was designed by G. Hagström and F. Ekman, who also designed Strandvägen 5A-B which is attached to this façade. They had to have the same exterior, according to the Government. The commissioner was Isak Hirsch and the builder was J. Sjöqvist from Cementgjuteriet in Skåne, today known as Skanska. J. Sjöqvist was a man of very high range and was assessed at 70 000 SEK per year in 1905. The 127 meter long building is built of stone and plaster with colors like light grey and yellowish brown. The style of the building was Art Nouveau with many balconies, decorations and bays. In spite of the fact that the building was inspired by Art Nouveau they didnt use only pure natural materials, which was strongly advocated by the Art Nouveau style. In the corner facing Nybroplan is a corner tower with bays which is identical to the one in the corner at Strandvägen 5B. The entrance to Strandvägen 3 has a grayish green tone beginning in the marbled floor. Along the walls are marble statues in dark grey with light marbling details. Two modern marble and granite sculptures are placed in the entrance along one wall.
Strandvägen 1-3 is the first building to meet you and is therefore called the gateway to Strandvägen. During the 1910s the theater magnate Albert Ranft lived in this building. He was an actor and theatre manager. During the 1900s he was manager for all the private theatres in Stockholm, but his main theatre was Svenska Teatern, where several well-known plays had their premieres, for instance Strindbergs A Dream Play. He had his own group of actors consisting in around one hundred ladies and gentlemen who he prohibited from having contact with the movie industry since he was very much against it. Also Consul Helge Ax:son Johnson lived here, who was joint owner of one of the countrys largest ironworks with a fleet. The ground floor was made into shops, and here was Feiths Bakery known to the jazz enthusiasts of the 20s and mentioned in Evert Taubes song “Stockholmsmelodi”.
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